TradeMailer guide
The rule of 7 in marketing for trades
Why direct mail works better when it supports your digital channels, and how repeated exposure helps trades win more enquiries.
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Articles
Search through the TradeMailer article library for planning leads, outreach timing, and better-fit residential work.
TradeMailer guide
Planning leads vs lead sites
Are planning leads better than lead sites? Learn the key differences in timing, competition and intent, and how tradespeople use each to win work.
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How to use your Facebook page
Learn how to use your Facebook business page to win more work, build trust with local customers, and turn social media enquiries into booked jobs.
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How to Improve Your Website Without Starting Again
Learn how to improve your website without starting again, with simple changes that help tradespeople increase enquiries, build trust, and win more work.
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How to Get More Google Reviews (Without Feeling Awkward)
Learn how to get more Google reviews without feeling awkward, and why positive reviews help tradespeople build trust, improve local rankings, and win more work.
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Using Google Business to win more work
Learn how using Google Business Profile can help tradespeople win more local work, improve visibility in search results, and turn enquiries into paying jobs.
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Ways trades get new leads
If you’re a trade relying on residential work, finding consistent new enquiries can feel harder than it should.
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How to get work before its advertised
Some trades secure work before it's advertised. This guide explains how trades using planning applications to secure work.
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How can trades get more work without cold calling or ads?
Learn how tradespeople get more work without cold calling or ads by using planning data, early visibility, and early introductions.
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High Quality Planning Leads
If you rely on residential work, finding consistent new leads is one of the hardest parts of running a trade business.
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Alternatives to lead sites for trades
Looking for alternatives to lead sites like MyBuilder or rated People? learn how trades us planning applications to win work earlier.
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What is TradeMailer and who is it for?
What is TradeMailer and who is it for? Learn how tradespeople use planning applications to introduce themselves early and win better timed work
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Do planning leads turn into real jobs?
Do planning leads turn into real jobs? Learn when planning leads convert, why some don't, and how tradespeople improve results over time.
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Getting work from planning applications
Learn how tradespeople get more work, why planning date shows real intent and how early introductions can lead to better quality jobs.
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Real Planning Application Example for Trades
See a real, recently approved UK planning application and how trades use it to win work early.
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Why introduction letters work
Learn why letters still work for tradespeople, how timing and relevance improve repsonse rates, and when letters are most effective.
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How many letters should I send
How many letters should you send with TradeMailer? Learn how response rates, planning approvals and letter volumes affects enquiries and how to choose the perfect monthly amount.
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How to make your letter effective
Learn what makes an introduction letter effective. Including the key details that build trust, encourage responses, and help property owners get in touch.
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Why Speed of Response Matters With Introduction Letters
Learn why speed of response matters in winning trade work, and how responding quickly to enquiries can dramatically increase conversions and booked jobs for tradespeople.
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Use dedicated email addresses
Learn why using a dedicated email address for enquiries helps tradespeople respond faster, stay organised, and convert more leads into booked work.
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Dedicated phone numbers
Learn why using a dedicated phone number for enquiries helps tradespeople track leads, respond faster, and convert more calls into booked work.
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How QR Codes Can Help You Win More Work (And How to Create One)
Learn how QR codes can help tradespeople win more work by making it easy for homeowners to visit your website, view examples, and get in touch.
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Why Timing Matters With Planning Leads
How reaching property owners shortly after planning approval can help you get in before competitors and build a stronger pipeline of future work
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